Story of our brand
Chordia is derived from the word ‘chord’, which are musical notes that sound pleasant when played together. Like a chord, we are working towards harmonizing our energy and passion for science with our collaborators, supporters, and stakeholders to enable the discovery of innovative drugs.
Our corporate colors are Navy Peony as a main color, and Greenery as a sub color selected from PANTONE Color. Navy Peony is a dependable and an anchoring shade, and Greenery is a refreshing and revitalizing one. Greenery is Pantone Colour of the Year 2017, which is also Chordia's start-up year.
Our corporate symbol is derived from leaf and fruit of China root (Smilax china), and symbolizes our never-give-up attitude which is its floriography. Furthermore, two leaves and three berries delineate our cudding figure with patient, and drugs to be delivered to patients, respectively.